Online Video Marketing News

Posted in Business, General Things on May 03, 2014

As a Kentico Gold partner, Bit-Wizards chose Kentico early on as their go-to Content Management Solution Every website built by the Bit-Wizards team is build on the Kentico platform. Kentico recently released their much anticipated Version 8 at the end of March.

It’s always wise to pay attention to what the major players in you industry are doing, and for us (and you), that means Google. This week, an article by Brian Womack of Bloomberg states that Google’s increasing costs and decreasing sales are causing the search engine giant to fall short of its projected revenue. He cites the number of users who are transitioning to smartphone use as one major contributing factor, as mobile marketing placements bring in less money (smaller screens display fewer ads at a time.) Womack also finds that direct competitors like Facebook are presenting an increasing challenge.

News is highly-sought content on social channels – 47 percent of Tweets are news related , and news drives the majority of Facebook traffic. As consumers engage news on social media, your branded news content will get passed to users’ friends, and it can make your social pages forums for industry-relevant social chatter. Nearly half (46 percent) of all Americans get news online at least three times a week , and more than half of internet users frequent websites for news each week. By regularly offering news content, you can become a regular resource to a relevant audience and encourage repeat visits.

Brands have learned that success with a Facebook page isn’t just about fan numbers, but also about how many fans see their posts. Facebook’s news feed algorithm – called EdgeRank – controls that visibility. Of course, optimizing a news feed so that it bumps up your EdgeRank is a complicated recipe that varies with each brand, the kind of content it posts, and its fans. There have been hundreds of blog posts written about this subject, but here are five completely new ways to get better results. Wakefly, a leading web development and online marketing firm, was honored at the 2013 Horizon Interactive Award, bringing home Gold & Silver.

A majority of the marketing professionals surveyed reported using online video in a variety of ways including posting videos to their organization’s website (84%), posting videos to YouTube (65%) and posting to social media networking sites (62%). The survey showed that marketers are also actively using video for email marketing initiatives (60%), sales lead generation activities (49%), online advertising (40%) and search engine marketing (32%). In addition, many companies are using video for training and employee communications (28%). Comparison of Video Marketing Activities Between 2012 and 2013 Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility

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As consumers increasingly search the web via their mobile devices , news content is a great way to appeal to ever-connected audiences Frequent mobile site visitors can enjoy regularly updated headlines via news content marketing. Plus, timely local information is some of the most in-demand mobile content on the web. This highlight reel of online video showcases clips from some of the many corporate marketing videos and webisodes we’ve produced directly for online release and distribution to client’s website, blogs, news and specialty sites, social media and networking communities, video sharing portals and other targeted outreach and syndication outlets.

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